Teton Ridge Launches Innovative Western Equine Sports Event to Debut During The American Rodeo 2023

The American Performance Horseman, a first of its kind competition, to be held in Arlington, Texas on March 10, 2023


Expanding upon its commitment to elevate and positively impact the western industry, Teton Ridge unveiled an unprecedented new event – The American Performance Horseman that will make its debut on Friday, March 10, 2023 in Arlington, Tex. during The American Rodeo.


For the first time ever, the top five year-end money earning professionals in cutting, reined cow horse and reining will come together to compete for $1,000,000 in prize money in a competitive exhibition format. The American Rodeo will provide a global stage for the athletes of each western equine sports discipline to compete not only for individual prize payouts, but also a first of its kind team format as well. The American Performance Horseman is a prestigious competitive exhibition that is supported by AQHA, APHA, NRHA, NCHA and NRCHA, with all associations excited for their respective communities to be celebrated and showcased to the world in this unparalleled and innovative format.


The American Performance Horseman will consist of the top five riders from each discipline, with the highest show earnings from the 2022 show season as tracked by each association. Standings will be finalized and announced following each discipline’s 2022 Futurity event.


Fusing the elements of history and competition, “The American Performance Horseman” is an ode to the past, present and future of the western performance horse sports. Riders will compete for team and individual prize money but most importantly the prestigious title of champion as part of the American Rodeo weekend festivities in Arlington, Texas.


“The American Rodeo is an unrivaled celebration of the American West and represents the richest weekend in all of western sports,” said Joe Loverro, President of Teton Ridge Sports. “As Teton Ridge continues to make great strides to bring the iconic events in the western industry to a broader audience on an elevated platform, it was only natural to create an event to pay homage to the most prestigious competitors in western performance sports and their incredible equine athletes.


The American Performance Horseman is the creation and vision of Teton Ridge. It exists to elevate western equine sports through multiple platforms, with innovative and interactive technology. “The American Performance Horseman isn’t another horse show, it’s a celebration of western horse sport and our athletes at the highest level,” stated Anna Morrison, NRCHA Executive Director. “With a shortened format showcasing the top five riders of the year in each discipline, it will pack the excitement of our industry’s top talent in an hour-long production that will bring the sports we love to an entirely new audience.”

The American Performance Horseman will offer fans a groundbreaking new way to embrace and support the legacy of the American West on the eve of The American Rodeo as a celebration the 10th anniversary of the world’s richest rodeo.


For more information on The American Performance Horseman and to sign up for the 2023 ticket wait list, please visit americanrodeo.com


About The American Rodeo: Hailed as The Crown Jewel of Rodeo™, The American Rodeo is an unrivaled celebration of the pioneering spirit of the American West. The national sporting event offers fans a unique choice – to cheer on western sports’ finest, champion athletes, or root for the underdog “Contenders” chasing a $1 million bonus – through every rodeo, roping and riding effort. For the first time ever, a new competitive exhibition called The American Performance Horseman brings together the western equine sports disciplines of reining, reined cow and cutting for a $1 million prize. All combined with star-studded music, a western festival and more. Acquired by Teton Ridge in 2021, The American Rodeo is an annual western sports and entertainment celebration that matches professional rodeo’s top athletes against the world’s most aspirational cowboys and cowgirls, who have put up their own money to bet on themselves in this high stake’s showdown. For more information on The American Rodeo, please visit americanrodeo.com or @TheAmerican.TR on Instagram @TheAmericanTR on Facebook and Twitter.


About Teton Ridge: Teton Ridge is a multi-platform, wholly American-owned brand and media company devoted to the iconic American western way of life and western sports. Teton Ridge’s Sports division was created with the singular focus of elevating classic Western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premier Western culture event. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa on Facebook.