Webinars

Careers in the Equine Industry

This webinar includes an overview of careers within the equine industry and a step by step guide to making career decisions to address the age old question of “what do you want to be when you grow up?”. The one-hour webinar features Christy Landwehr and also includes suggestions for researching careers in the equine industry, understanding your strengths and weaknesses and investigating career paths.

Promoting your Equine Organization - Thursday, August 1, 2019 (rescheduled)

Interested in getting more press for your organization and the good work you do for kids and horses in the youth equine industry? This one-hour webinar will focus on communication strategies to help you promote your organization, promote an upcoming event, increase membership, get volunteers or solicit donations.  Here's a glimpse at what the webinar will include

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Overview of what channels to increase awareness (website, blog, social media)
 

Determining the purpose of your marketing (ALL of these can help with cross promotion):

  • Promote a breed/organization

  • Raise awareness of an event/specific endeavor

  • Raise awareness of your business (training program)

  • Take action (make a donation, become a member, sign-up to volunteer, etc.)

 

Social Media

  • Making the most of your posts – how to create impactful content

  • The purpose of hashtags and how to leverage them in the social media world

  • Facebook live, Instagram stories, You Tube and the power of videos

  • Sharing content promotes good will

  • Relating with your audience

  • Posting on other Facebook groups

  • Photo and video tips

  • Social media etiquette

 

Getting media coverage for your organization

  • Create a press distribution list

  • Press releases (example online to be distributed)

  • Story pitching

  • Media primer

  • Examples

 

About the presenters

Sarah Coleman and Jen Roytz are the founders and co-owners of Topline Communications, a boutique marketing and communications agency in Lexington, KY, that services a mix of Thoroughbred, sport horse and non-equine clients. In addition, Sarah serves as the Director of Public and Community Relations for New Vocations Racehorse Adoption Program and Jen is the Executive Director of the Retired Racehorse Project, both non-profits dedicated to Thoroughbred aftercare.